The art of branding is not only limited to brands sitting in the USA or first world countries. No doubt, Indian companies are giving good competition to global brands. There is a lot to learn from Indian brands. In this article, I will explain how top Indian brands are killing it when it comes to branding!
Unless you are living under a rock, it has become a well-known fact that Instagram is no more limited to hot shots and celebrities to show off their curves and gadgets! Almost every new and old business is now on Instagram that one can’t simply deny the importance and value Instagram can deliver!
Millions of the businesses worldwide are getting good returns from Instagram, in this article what the top Indian brands are top on Instagram.
For those who still have doubts about Instagram, here are a few stats which are big enough to lure you back!
The above stats are good enough for anyone to realize the power of Instagram. Let’s dig into the top Indian brands doing awesome at Insta!
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One of the most reputed fashion brands in India, Sabyasachi is very well known for delivering an experience which no bride can have for a lifetime. With their exclusive designs and vintage themes, they can capture the heart of every Indian. They are more than 2 million followers on Instagram which shows how popular they are in the Indian fashion world. Yes, it’s true that for a shoot like that, you probably have to spend a fortune, but you can still rock your Instagram page using Canvas free design tools. Give them a look for sure.
The word Chumbak literally means a Magnet. As the child, we all used to be very curious about these little magnets we used to get from old gadgets. Chumbak deals in Indian souvenirs and curios which specialize in Indian contemporary touch. The products are awesome and immediately grab attention. Their photographs on an Instagram page are product focused which are blended with how they are used.
Though Vogue is not a hidden name when it comes to the brand, their Indian version is one of its kind. Vogue India is mostly focused towards raising social issues towards women which exposes them to a totally new audience.
Being in a niche market, zomato doesn’t have a lot of followers but that doesn’t mean they have to keep the brand limited at Instagram. These guys are doing awesomely well on social media.
Ustraa entered the completed new niche when they entered the market. Before Ustraa, there was no such brand which was completed focused on men’s grooming. Still, ustraa managed to get a loyal audience around their brand which must be considered as a huge success.
Branding in India very different than in the USA. But the basics are very same, you have to ensure that you touch the right audience at the right timing. In the end, it all boils down to the people by the people.
Blue Tokai Coffee is a family-owned company that was born from the love of coffee. Sourcing only a single estate 100% Arabica beans, they lovingly hand roast each batch and ship it out to their customers across India with care so you can enjoy your perfect cup anytime.
Blue Tokai Coffee sources some of the best coffees in all over India for its wide range & carefully roasts them fresh for every customer’s taste buds’ needs–without any caffeine or added sugar if desired (just pure goodness).
Blue Tokai Coffee is constantly evolving the way Indian coffee is described, enjoyed, and processed. One of these advancements includes using refractometers for more precise brewing measurements in our cafe. They also hold sensory training courses to help junior roasters get a better understanding of how they can taste different nuances found within various beans; this helps them vary with their brews by pairing certain flavors together or picking out one that would complement another flavor nicely.
Boheco, Bombay Hemp Company reimagining the future of Indian agriculture and sustainable living with hemp as its lens. Hemp has a kaleidoscopic range of uses – pull its fibre out for yarn; chop into softwood for building shelter; study its genetics to find medicine. Boheco design fuses this potential with existing industries like technology, agribusiness, and healthcare to bring together community impact value in new ways that can be relevant today but also tomorrow.
They design products from their innovative use of this versatile, natural resource which serves a variety of purposes such as textile production due to its fiber content or shelter construction when it’s chopped into softwood. Boheco also studies the genetics behind these plants in search of new medicines!
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Carmesi is a one-stop-destination for all your feminine needs. Since its inception in 2017, the brand has grown to become one of the most prominent startups in the feminine care industry in India. Carmesi has challenged many stereotypes of the feminine hygiene industry by constantly innovating and vocalizing women’s issues. The brand has a huge array of natural period products – right from sanitary pads to menstrual cups, tampons, panty liners, etc, all of which have been designed using the safest natural ingredients. Carmesi has very strong advocacy amongst its users, and the brand’s Instagram handle is proof of the brand’s efforts towards empowering women and making period conversations mainstream. Carmesi has recently expanded its menstrual hygiene portfolio with the introduction of cramp relief heat patches and facial razors. With the new range of products, Carmesi aims to provide effective solutions that will empower women to accomplish their goals sans period pain.
The one place to stay on top of all the latest and coolest celebrity fashion trends is Charmboard. This free app gives you access to everything from hair, makeup and jewellery looks right down to men’s or women’s clothing styles at your fingertips with just a few clicks! Whether you want inspiration for dressing like Deepika Padukone in this month’s Vogue cover shoot, or would prefer Shahrukh Khan‘s laid back athletic look, it has got something for everyone.
The most fashionable stars are waiting there for their biggest fans – so have fun browsing through them via an easy click away!
The struggle of staying on top of fashion trends is real, but it doesn’t have to be. Charmboard has all the celebrity-inspired and high street looks you need in one place so that your closet never goes out of style again! With a simple click or two, you can browse through thousands upon thousand’s (or millions!)of clothing items for every occasion. You could even get styling advice from the celebs themselves – nothing like getting tips straight from an expert right?
FOOD DARZEE is a specialised food delivery service aimed at providing tailored meals with an emphasis on specific dietary requirements. They offer three types of meal plans catering to the Ketogenic diet, Low carbohydrate high protein diet and Balanced Diet. Nutritionalists ensure that every gram of what you eat fits your goals so you get exactly what’s needed based on factors like body type, gender age weight height medical conditions preferences lifestyle fitness goal etc.
FOOD DARZEE provides each customer with a custom-tailored meal plan to help them reach their fitness goals. With the Ketogenic, Low carb high protein and Balanced diet plans there are separate meals for different body types, preferences and medical conditions so you don’t have to worry about feeling left out or getting unhealthy food!
Mamaearth offers a variety of natural skincare products that are made of quality ingredients and free of harsh chemicals. Their products are both affordable and eco-friendly. Mamaearth is free of all the following toxins: sulfates, parabens, silicones, artificial colors, and more. They offer a 100% money-back guarantee on their products so customers can purchase with confidence. Mamaearth skincare products are made from natural ingredients. They are fresh, effective, and free of toxins. Buy Mamaearth’s organic skincare products online. They are available at a range of prices and come with free shipping.
Lenskart is a leading online e-commerce portal for eyewear in India. It has revolutionised the eyewear industry in the country with its omnichannel approach. Consumers can get their prescription glasses and contact lenses from Lenskart’s homepage, and they can also visit their brick-and-mortar stores in cities across the country. Lenskart’s website is easy to navigate and features a number of advanced features such as virtual try-on, which enables customers to virtually try on different frames so that they can find the perfect pair for them.
Are you looking to make your brand more visible on Instagram? Here are some tips that will help!
– Use high-quality pictures/videos too!
– Tag people in posts and photos
– Make your post relevant to your targeting audiences
– Use hashtags that will look something like #branding
– Share other users’ promotions by liking their updates
– Don’t forget about following networks in your niche so you can see what they’re doing and change your strategy to get better results
Instagram has become an integral part of the modern-day marketing landscape. The photo and video app is not only good for personal branding but can also help small businesses get their message out into the world – especially when it comes to advertising products or services through Stories!
Instagram is a great way for brands to show off their products and engage with customers. The photo-sharing app has over 1.386 billion active users, which means there are many potential clients on your feed at any given time!
Instagram is great for both businesses and customers. It benefits the brands by giving them a more personal touch, especially in today’s cold-calling world where people are saturated with marketing messages every day from companies they don’t know or trust anymore due to spammy emails taking over their inboxes.
You’ve probably heard the phrase “born on Instagram,” and you might be wondering how to make a brand from scratch. Well, there are many steps involved in building an account that will grow your business into something interesting enough for people around the world:
– Create a Clear Profile
– Consider Using Canva to Create Images
– Create a Style Pattern in Your Profile
– Use Hashtags Like a Ninja
– Use Live Stream and Video
– Post Regularly
– Interact with Others
– Promote Your IG Profile
Instagram is a great social media platform for brands to generate leads and showcase their products. It’s also an ideal marketing tool because it can be used by companies of all sizes, in many industries whether they’re artists or tech firms. Instagram is the most used social media platform ranked 4th on 4th position worldwide. It has over 1.386 billion active users which make this site exponentially more valuable.
There are a number of mistakes that you should avoid when it comes to marketing your business on Instagram. Here’s what not doing for the sake of getting more likes and followers:
– Using Incomplete Bio
– Not Responding to Your Followers
– Posting Random or Poor Quality Image
– Not Using Hashtags Properly
– Posting Boring Content or Repetitive Content
– Not posting regularly for your followers
– Over Posting or Under Posting
– Buying Followers
– Setting Your Account to Private
About Prince Kapoor Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide. You can reach him out at www.princekapoor.com
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