SEO is Simpler than What Most People Think

by : rajkishore Category : Marketing Date :

SEO (Search Engine Optimization) has undergone several changes. Today, black-hat practices and keyword-based optimization is not a good idea. New age SEO strategy emphasizes user-experience. So far, SEO has proved to be cost-efficient. It also is an effective strategy for business owners across all business verticals.

But despite the success and simplicity of SEO, there exist businesses that get intimidated by it. SEO is a time-consuming strategy, and it does demand attention. But that doesn’t make it difficult or confusing to the extent that it becomes incomprehensible and difficult to operate. Equipped with the correct level of commitment and mentality, every business and entrepreneur can design an SEO campaign, for his/her brand and reap its advantages.

The misconception

Entrepreneurs and business owners, who are not aware of the technical aspect of the web development, might not understand the concept of Google algorithm well. To him/her the idea that Google changes its algorithms can be an overwhelming aspect. The algorithm is not a very easy process to understand. However, that doesn’t imply that your SEO strategy too will be a difficult and mind-twisting one that is complex to understand and execute. These entrepreneurs and businesses think that new age coding and engineering goes into Google algorithm maintenance. Hence, for them, SEO is a complicated process. However, the reality is far from this. SEO is vast but not overly complicated.

SEO basics for anyone to master

Google’s process for estimating search ranks is complex! Also, the search experts can’t comprehend Google every time. The reason being Google too has never given way to its algorithms and the way it works in details. However, it is essential to cater to two needs for ranking on the top search engine results for a targeted query.




You must get looked upon as an authority, and you need to showcase and publish material that your online viewers are searching, with an added value. Every website that caters to this requirement will rank better and on top. When you address the basic SEO strategies, you can provide all these requirements.

Onsite content is available in two principal sections

It is essential to get your body copy optimized all across the website. It gets done so that Google can identify the objective of your site as well as your business. To make that happen, ensure that the website pages get arranged in good order.

Also, most entrepreneurs today want to showcase some of their most crucial pages. Here they add on compelling content with attractive headlines. So, you need to add in phrases and words that will correctly describe your business. However, refrain from stuffing content unnecessarily. Concentrate on a natural writing form. Optimizing the Meta tags and title tags are essential. It usually proves to be beneficial especially, during the start of your online marketing and SEO campaign.

Invest in an end-to-end blogging strategy

Having a blogging strategy is essential! You can curate 1000 words blog posts on a weekly basis. You can increase the count the more your business grows. While planning the content for your blog post, you can write on topics and issues on which your target audience needs help and insight. Address all potential questions that you anticipate is clouding the mind of your audience and answer it with important elucidations. Try to add value with every answer that you arrive at. Your customers should find your post adding value to their lives.

Have inbound links

Generating authority links indicates that your brand has a stable and consistent online presence. Link building is elementary. And you can place these links at the back of your website on an external guest post.

Useful strategies to keep your SEO easy

Many online business owners and entrepreneurs today want to keep SEO in an accessible format. Do you want the same? If yes, then you can opt-in for the following strategies to avert any excess complications. Have a look at some best podcasts for digital marketing tips.

Keep reading SEO news

You can subscribe to several SEO news channels and keep a tab on the feeds. You can read on all the SEO developments that are taking place. A few of these might seem difficult to understand, but the majority will make sense to you. When you delve into SEO more, it becomes easy for you.

Keep a tab on your competitors

You need to exercise a close watch on your competitors and other market players. For this, you can check their blogs to understand the topics that they are concentrating on. You can resort to tools such as SEMrush and Open Site Explorer to check the links your competitors are generating. It will assist your campaign to move in the correct direction. Take a look 7 advanced SEO tools for enhancing your website performance.

You need to conduct monthly reviews

You need to keep a tab on your metrics on a monthly basis. If it’s more than that you will get frequent changes that you can’t manage. And any less than a month, you will not have the correct idea about your campaign. You can make use of Google Analytics and several other free online tools for assessing metrics such as organic traffic, visitor, and keyword ranks.

SEO is more straightforward than what the majority think about it! However, it might take some time and more effort from you to have a firm understanding of the subject. And the kind of SEO initiatives you implement will be directly proportional to the type of benefits you will receive from it. It means, if you invest in a video of 5 minutes weekly, you will have to wait for a while to see an increased customer base. Read the best SEO tips for multilingual and multiregional sites.

Are you also worried about the ROI that generates? And are you nervous about it? If yes, then it’s a smart call to start small. You may execute your strategy at a minimal way and evaluate the outcome. In the days to come, you can scale up. It will happen when you have the apt blend and balance of reward, cost, and risk. Therefore, it will take you a little study and observation, after which SEO isn’t difficult as few people touted it to be.

Raj Kishore About Raj Kishore A digital marketing consultant at VOCSO. I've been working in digital marketing since 2010 and I am an expert at generating leads online via SEO, Paid Marketing, Social Media Marketing, Email Marketing, Site/Landing Page Testing and Optimization, and Display and Remarketing.

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