The single biggest challenge faced by marketers today the world over are searching for prospective customers who might be interested in their product or services.
However, the real question is – how do you find out prospects?
Email list building is an effective strategy that business owners and marketing experts across the globe adopt to build relationships and engage with their audience. Not only that it’s a great way to drive traffic to your website, i.e. get people to visit your website on a recurrent basis.
Email lists can be of different types:-
- Prospective customers who might be interested in your product because either they have purchased a similar product in the past or have expressed interest in your brand.
- People based in your target location in case you are targeting geography.
- List of customers who have visited your website quite a few times but never bought anything.
- Suppliers and service providers you might need for your business.
Categorization of lists is crucial as it will help you target different sets of people famous for your business through different email marketing campaigns.
Sounds like much work? You bet!
Collecting emails and email list building is an exhaustive time-consuming task. Hours of market research, gathering, compiling and filtering data is what it takes to create an email list that is up to date and accurate.
Now I know you probably think who has that kind of time!
Well, you need not to worry for there are companies that provide these services. What’s more email list building is one of the most commonly outsourced tasks today.
All you need to do is look for a good reliable company to outsource the task to. These companies have staff that has both experience and skills required to perform the task diligently and efficiently in no time.
This saves you time as well as money. It saves time so you can focus on more critical core business activities slightly worrying over mundane tasks. Plus, email list building is not a regular or daily activity.
It is a onetime project and therefore it is not worth hiring a full-time employee. Therefore outsourcing this particular task allows you to just pay for the duration of the project which is a hell lot cheaper than hiring a resource in-house.
Now that we know list building for email marketing is essential and can easily be outsourced let us look at some of the ways it helps boost productivity and thereby sales.
Helps Email Marketing
An effective digital marketing strategy, email marketing is an effective way to keep in touch with prospects as a gentle reminder of your brand’s presence. Alternatively, it could simply be a way to educate and inform them about new product features, new product launches, etc.
Email marketing also contributes a great deal to the website’s traffic. A valid email with an enticing message for the audience, captivating design and a convincing CTA (Call To Action) would land readers to a landing page or the home page.
For instance, if you are a blogger with your blogging website, you can send notifications about your new blogs to your subscribers through an email with a “Read Now” CTA that would then divert all the readers clicking on your CTA to your blog site where they can read your full blog. Read how to increase traffic without ranking on top of Google.
Of course, maximizing CTR (Click-through-rate) for your email campaigns is a different ballgame altogether.
Generate Leads – Leads are probably second best to converted customers. They are the opt-in list of people who want to hear from you. Consider yourself an e-commerce business owner who wants to run some great discounts or promotional offers for the upcoming Christmas season.
A short teaser-like email giving a sneak peek into the upcoming Christmas season sale with a smart CTA like “Tell Me More” or “Alert Me” would get the customers to fill in their details.
At the end of it, you would land up with a list of all those people who would be interested in the upcoming Christmas promotions.
You can then use the above list to send emails about actual offers or promo codes during Christmas to alert them. These people are most likely to convert as they had themselves expressed interest in the Christmas Season Sale.
Build Your Own Audience – Of course, you can have a following on social media and Google. However, are they really your own audience? Do you know anything about them, their likes, and interests? Probably not. Read 18 changes that’ll make a big difference with your conversion optimization.
Because they are just random people who just happen to follow your profile on either on Facebook, Twitter or others, the fact is that these platforms are not your own. It is just a medium to generate some noise about a product or a brand. One change in Google or social algorithm and you can lose your entire fan following in a flash.
Getting their email addresses is the first step to including their name in the list of your own audience.
Email list building may take time, and you need to update it on a regular basis to make sure the list is accurate and up to date. There are various means to build an email list, and therefore it depends on what strategies do you use to make yours. Some of the different tactics used by marketers include:-
- Social Media
- Market Research
- Subscribers on the website using the opt-in form.
By now you have probably realized the real value of building an email list and why ignoring it would be a HUGE mistake!
If you have a website, want to build and grow your online presence and turn your visitors into returning visitors or customers, then email list building is something you just cannot do without.
About Anupam Rajey
Anupam Rajey is a seasoned marketer and sales expert. He is the CEO of Ace eComm, a flagship division of Acelerar Technologies, was established with a view to helping eCommerce businessmen with eCommerce catalog, email list building, product management tasks, and more.